The Contact Centre Summit in Madrid gathers industry leaders, innovators, and professionals from customer service and contact centre sectors. With keynote sessions, discussions, and networking, it provides a platform for sharing best practices and exploring the latest in contact centre solutions. Join to gain insights from top experts and discover strategies for future-ready customer experience.
Trusted by professionals (4.8 of 5)
This year’s agenda is crafted to provide comprehensive insights into the future of contact centres. Join us for thought-provoking presentations and discussions in Madrid, featuring some of the industry’s most forward-thinking leaders.
- Industry Benchmarking – Stay ahead with the latest insights.
- New Solutions – Discover technology that enhances efficiency and customer satisfaction.
- Market Trends – Analyze key trends that shape the future of contact centres.
- Brand Visibility – Elevate your brand in a cross-industry platform.
- Invaluable Knowledge – Learn from real-life case studies.
- Certification Opportunities – Gain skills and certification to advance in your career.
Get full event details.
Just One Click Away
- The event brochure with the full agenda
- Highlights from last year’s summit
- A complete list of speakers and topics
- Exclusive offers tailored for your company
- Digital library 2024-25
- Details on corporate benefits
Schedule
Starting in
8:45 – 9:00
“Welcome Speech: Opening Session
Andy WilkinsChairman
Setting the Stage for an Engaging Summit”
9:00 – 9:30
“Enhancing Team Dynamics for Success
Blanca Segura VillarHead of Customer Management, Service & Growth | Zurich Insurance
- Leveraging expertise to boost performance
- Reducing turnover with knowledge sharing
- Creating a positive work environment”
9:30 – 10:00
“Transforming Customer Centricity through Innovation and Empowerment
François GengouxHead of Omnichannel Customer Support | Belfius
- Purpose-Driven Integrated Bank-Insurer for Belgian Society
- Disruptive Positioning: Love for Clients and Employees
- Innovation and AI-Driven Personalized Customer Experiences”
10:00 – 10:30
“Why don't kids dream of becoming call center agents or shop assistants?
Tomáš RosputinskýCEO & Co-Founder | Staffino
- Tackling employee motivation in customer-facing role
- Boosting sales through real-time customer feedback
- Analyzing CX data, program ROIs, and VoC insights”
10:30 – 11:00
Morning Break
11:00 – 11:45
“Enabling the Future of Contact Centres with GenAI
Diego de MiguelDirector Ops Intelligence, BI and Analytics - Customer Ops | MasOrange
- Real-world GenAI use cases in contact centres
- Enhancing customer service with GenAI automation
- Key benefits: efficiency, personalization, and scalability”
11:45 – 12:15
“GenAI for Customer Service: Success Stories
Hemal ThakerSr. Solution Consultant | EGain
- GenAI fails without strong knowledge management.
- Safe GenAI implementation requires a solid knowledge foundation.
- Real-world success: 6X search, 5X speedup with eGain.”
12:15 – 13:00
Interactive Panel Discussion
Human-Centric Automation: How AI Can Empower, Not Replace, Customer Service Agents
13:00 – 14:00
Lunch Break
14:00 – 14:30
“AI Intelligence in Action: Driving Smarter Market Decisions
Alin KalamHead of AI Coordination & Market Intelligence | UNIQA Insurance Group
- Aligning AI strategies with market trends
- Leveraging data to anticipate customer needs
- Coordinating AI innovation across business units”
14:30 – 15:00
“mBank's way to the cloud contact center
Jarosław ŚcigałaChief Product Owner | Mbank
- About mBank. Why did we choose a cloud solution?
- Potential benefits and challenges
- Implementation of the cloud system
- Conclusions and recommendations”
“”
Tomasz WilczewskiSenior Specialist and a Product Owner in the Omnichannel Department | Mbank
15:00 – 15:30
“Driving Customer Service into High Gear
Christos A. KatrisiosisSenior Customer Service Digital Transformation Leader | COSMOTE eValue
- Customer service must adapt quickly to tech changes.
- Service professionals need strong tools and skills for success.
- Speed is important, but reflection improves customer experiences.”
15:30 – 16:00
Networking Break
16:00 – 16:45
“Robots, AI, and the Art of Delight: Redefining Customer Satisfaction
Santiago NonzioliDirector of Ecommerce Operations | Alcampo
- How AI and Robots are Redefining Customer Experience
- Building Global Systems that Scale and Deliver Results
- Unlocking Innovation to Drive Efficiency Across Operations”
16:45 – 17:30
Roundtable Discussion
Moderator: Egain
Table 1: Integrating AI and Automation in Contact Centres: Explore how AI is transforming customer service, from chatbots to AI-driven analytics for personalized customer interactions. Discuss the balance between automation and human touch.
Moderator: Carmen Castellano, Quantum Metrics
TOPIC: Reimagining the contact center: From Support channel to strategic driver
Today’s contact center is no longer just a reactive support function—it’s a goldmine of customer insight and a critical lever for digital optimization. In this roundtable, industry leaders will explore how to provide real-time context to agents, bridge insights across digital and assisted channels, and use Gen AI to elevate both the customer and agent experience. We’ll discuss how the contact center can fuel digital containment strategies, align more closely with digital product teams, and shift from solving individual issues to driving enterprise-wide customer understanding.
17:30 – 17:45
Closing Remarks
17:45 – 18:45
Cocktail Reception
8:45 – 9:00
“Welcome Speech: Opening Session
Andy WilkinsChairman
Setting the Stage for an Engaging Summit”
9:00 – 9:30
“Building Intelligent Ecosystems: The AI Revolution in Collaboration
Cristina MouraHead of AI Communities and Ecosystem Engagement | MEO
- AI assistants boosting agent performance and service delivery
- Reducing costs through smart contact deflection and triage
- Human-AI synergy in complex interactions”
9:30 – 10:00
“The Era of the Ecosystems & Platforms.
Jose CanasGlobal Head Of B2B2C | AXA
- Embedded insurance and affinity services are reshaping the insurance industry
- Over 30% of all insurance transactions expected to occur within embedded channels over the next five years
- Customer-centric strategies, data use, advanced technology, and collaboration are essential.”
10:00 – 10:30
“Create exceptional contact centre experiences
Richard ProchazkaStrategic Account Executive | Medallia
- Identify Costly Contact Center Experiences
- Increase Revenue by Improving Agent Performance
- Offer a Choice with Best-in-Class Callback”
“”
Javier CastroSenior Solutions Consultant | Medallia
10:30 – 11:00
Morning Break
11:00 – 11:45
“Customer Support Services Director
Sandra AfonsoOperations & Customer Support Services Director | SIBS – FPS
- How can a 360º Service Vision help you better serve your customers?
- Explore the integration between customer service and monitoring capabilities.
- Investigate strategies to improve cx using monitoring insights.”
11:45 – 12:15
“AI that acts or just one that attracts? The choice is yours
Julio PratsCRO | Schaman
- New service paradigm in Customer Service
- The road to full automation with AI
- Some smart results in Customer Service”
12:15 – 13:00
Panel Discussion
The Evolution of Self-Service: Balancing Automation with Customer Satisfaction
13:00 – 14:00
Lunch Break
14:00 – 14:30
“Driving Growth and Innovation through Talent Mobility
Andrea DomínguezHead of Talent Management | Telefonica
- Identifying and Developing High Performers for Success
- Strategic Talent Mobility for Maximum Business Impact
- Leveraging Mobility to Accelerate Growth and Innovation”
14:30 – 15:00
“Transforming CX through Predictive Call Routing
Krzysztof CiąpałaContact Center & Remote Advisory Group Lead | Raiffeisen Bank International A.G.
- From traditional ACD through Skill-based Routing to Predictive Routing
- From data to real-time decision making
- Usecases and Benefits”
15:00 – 15:30
“Uncovering Hidden Dissatisfaction with Technology
Francisco Fernandez ParraDirector of Transformation | Movistar Prosegur Alarmas
- Serving 99% well isn’t enough; hidden dissatisfaction matters.
- AI and analytics reveal the silent 1% of dissatisfied customers.
- Technology is reshaping contact centers for proactive, personalized service.”
15:30 – 16:00
Networking Break
16:00 – 16:30
“AI in Business: Building Effective Teams
Mijat PejicHead of Customer Care- Switzerland and Austria | MediaMarkt Österreich GmbH
- Exciting Business Cases
- How to work and operate with the Industry and dedicated Tech Suppliers
- The Customer and his Opinion on AI-Shortcuts in Care”
16:30 – 17:15
Round table discussion topic
Moderator: Medallia
Table 1:Personalisation Meets Omnichannel: Redefining Contact Centre Excellence
Personalising at scale means creating meaningful, human experiences across all customer touchpoints.Consistency across voice, chat, digital, and in-person channels ensures a seamless journey. By unifying data and feedback, frontline teams are empowered to tailor and optimise every interaction.
Moderator: Schaman
Table 2: Omnichannel Customer Engagement: Examine the evolution of omnichannel strategies to provide a seamless customer experience across all platforms. Discuss the integration of emerging channels like social media and messaging apps into traditional contact centre operations
17:15 – 17:30
Closing Remarks
MEET YOUR
Speakers
Blanca is the Head of Customer Management and Growth at Zurich since 2023, overseeing teams focused on retention, sales, cross-selling, and post-sales service, with added responsibility for claims service from January 2025. She previously led Customer Service & Sales for Partners and Digital, as well as transformation and strategy initiatives. With extensive experience in operations and customer experience, she also contributed to scalable digital operations at Zurich Klinc. Blanca holds a Bachelor’s and Master’s in Mechanical Engineering from the Polytechnic University (UPC).
POWER OF CONNECTIONS
Whom will I meet there
Attendees: C-Level Executives, Directors, Heads of Departments, Senior Managers
Industries: Banking, Retail, Telecommunication, Insurance, Pharma & Healthcare
Focus Areas: Contact Centre Operations, Customer Care, Digital Experience, Insight & Satisfaction, Digital Transformation, Omnichannel Management, Quality Assurance, Knowledge Management, Conversational AI
Retail · Banking · Insurance · Telecom · Technology
· Pharma ·
Retail · Banking · Insurance · Telecom · Technology
· Pharma ·
Retail · Banking · Insurance · Telecom · Technology
· Pharma ·
Retail · Banking · Insurance · Telecom · Technology
· Pharma ·
Retail · Banking · Insurance · Telecom · Technology
· Pharma ·
WELCOME TO
Madrid
For the third year running, Madrid has been named the world’s leading meetings & conference destination at the world travel award. Internationally famous for its art collections, home to one of the world’s top sporting clubs – Real Madrid, and headquarters of the world tourism organisation – these reasons and more make Madrid MICE venues lively places. Madrid is an ideal city and home for BINAs Contact Center Summit Europe. With Spain’s most significant airport close by, modern infrastructure, decent climate, vast cultural heritage and a nightlife scene like no other, it is undoubtedly a place that offers great possibilities. Enjoy the event!
ABOUT US
Excellence through knowledge
Excellence through knowledge. With years of expertise in organizing professional conferences, we continue to foster environments where industry leaders share their insights, drive innovation, and push boundaries.
5000
Industry Experts Engaged
200
Partner Organizations
80
Repeat Participation Rate
Interested in becoming a sponsor?
If your company is interested in sponsoring this event, we’d love to hear from you. Send us a quick email and we’ll get right back to you with some more information and our sponsorship brochure
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Contact us
Manish Kailkhura
Head Business Development
manish.kailkhura@binaconf.com
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Unnati Jain
Production Lead
Unnati.jain@binaconf.com
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Kristína Zaťková
Operations Lead
Kristina.zatkova@binaconf.com
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