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13th Annual · In person

22nd & 23rd May 2024

CC Summit Madrid

Contact Center Summit
Knowledge partners

CC Summit

The Contact Centre Summit is a conference that brings together professionals from the customer service and contact centre industry. The summit features keynote speeches, panel discussions, and networking opportunities. The goal of the summit is to provide a platform for industry leaders and professionals to share knowledge and best practices, discuss emerging trends and challenges, and showcase new technologies and solutions. Join us at the Contact Centre Summit Madrid and get valuable insights from Contact Center experts.

  • Benchmarking
  • New ideas and solutions
  • Getting a handle on the market
  • Brand building
  • Discovering the latest trends
  • Gaining irreplaceable knowledge
  • Certification and learning new skills


Unlock the keys to thriving contact centres by attending the BINA conference. Our agenda, led by experts, features cutting-edge insights and real-life case studies from industry leaders. Join us at this conference in Madrid as we explore the successes, challenges, and lessons learned by some of the industry leaders who are defining the future of contact centres governed by some of the industry leaders defining the future.

  • Smart Serve
  • Empowering Service excellence by blending human expertise and new technologies
  • The hidden traps and real-life challenges of using AI in customer interactions
  • Role of CC in Push2Digital
  • Managing Customer effort in Omnichannel environment
  • How to manage branches and call-centre as one
  • AI Era: Reimagine the Possibility & Redefine the Business with Empathy
  • Contact Centre Transformation; Designing a Contact Centre fit for the future; key Observations and Considerations
  • 08:30 – 08:45: Welcome speech
  • 08:45 – 09:15: Keynote session
  • 09:15 – 09:45: Keynote session
  • 09:45 – 10:15: Keynote session
  • 10:15 – 10:45: Networking Break
  • 10:45 – 11:15: Keynote session
  • 11:15 – 11:45: Keynote session
  • 11:45 – 12:30: Interactive Panel Discussion
  • 12:30 – 13:30: Business Lunch Break
Get more detailed schedule
  • Building excellent Customer Service in cooperation with AI
  • How to drive customer centricity in the Contact Center
  • Premium Contact Center – How AI Can Help you? 
  • Turning customer insights into business outcomes
  • Conversation Intelligence for Customer Experience
  • Help your customer save today and grow tomorrow
  • The Role of Contact Centers in Driving Business Growth and Innovation
  • Leveraging Human Potential through Talent Strategy to maximise AI adoption
  • 08:30 – 08:45: Welcome speech
  • 08:45 – 09:15: Keynote session
  • 09:15 – 09:45: Keynote session
  • 09:45 – 10:15: Keynote session
  • 10:15 – 10:45: Networking Break
  • 10:45 – 11:15: Keynote session
  • 11:15 – 11:45: Keynote session
  • 11:45 – 12:30: Interactive Panel Discussion
  • 12:30 – 13:30: Business Lunch Break
Get more detailed schedule



Whom will I meet there

Members of the Board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads of Departments from the Banking, Retail, Telecommunication, and Insurance involved in:

Contact Center | Customer Care | Customer Support I Digital Experience | Customer Insight & Satisfaction | Digital Transformation | Omnichannel Management | Complaint management | Sales Distribution | Telesales & Quality assurance | Knowledge Management | Conversational AI and Chatbot

Limited offer

last minute

Secure your access to the CC Summit today
and take advantage of our limited time offer.


Register now
and gain team access to the event

By registering early you get:

  • Team access for up to 4 colleagues
  • Access to a digital library
  • Exclusive content
  • Complimentary accommodation


For the third year running, Madrid has been named the world’s leading meetings & conference destination at the world travel award. Internationally famous for its art collections, home to one of the world’s top sporting clubs – Real Madrid, and headquarters of the world tourism organisation – these reasons and more make Madrid MICE venues lively places. Madrid is an ideal city and home for BINAs Contact Center Summit Europe. With Spain’s most significant airport close by, modern infrastructure, decent climate, vast cultural heritage and a nightlife scene like no other, it is undoubtedly a place that offers great possibilities. Enjoy the event!

Meliá Avenida América
C/ Juan Ignacio Luca de Tena, 36 – 28027
Madrid, Espana

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Excellence through knowledge

Founded in 2013, we are globally recognized and leading event management company. Headquarters in heart of Europe with three overseas offices. At BINA with believe in empowerment through knowledge, our sole purpose at business is to design and deliver the best industrial conferences. Proudly we are specialized and experienced in delivering various niche conferences for Telecommunication, Finance, Banking, Insurance & Retail industry. Last year we served more than 1000 multinational companies throughout the Europe, our mission is to become number one conference organizer. We are young, energetic, focused, determined and dedicated to deliver the best customer experience to our clients.


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Don't just take our word for it

What they say about us

I was awestruck by every conversation. This event brought customer experience to the forefront at various levels.

TelefonicaDirector Customer Experience

It was an honor to attend one of the most insightful events of the year. I suggest that you approach this in a way that will allow you to absorb and effectively use the information.

SEBHead of region Baltic Countries

Thoroughly enjoyed the whole experience, absolutely delighted to be a part of such a stupendous conference!

ABN Amro BankDirector Contact Center

Informative and Insightful, worth the time spent!.

Austrian TelecomVice President Customer Interaction

Excellent line of speakers, panels, informative agendas, case studies. A fabulous opportunity to learn from the best!

Royal Bank of ScotlandDirector Customer Operations

Hands down, one of the finest CX events! A wonderful opportunity to exchange ideas with diverse and bright minds.

ING BankHead of Division

Interested in becoming a sponsor?

If your company is interested in sponsoring this event, we’d love to hear from you. Send us a quick email and we’ll get right back to you with some more information and our sponsorship brochure

Feel free to

Contact us

Manish Kailkhura

Head Business Development

Unnati Jain

Production Lead

Kristína Zaťková

Operations Lead