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16th Annual In-person

15th & 16th October 2025

ECC Summit Lisbon

Excellence in Contact Centre Summit
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Knowledge partners

Step into the future of customer-centric innovation at the Excellence in Contact Centre Summit. Gain cutting-edge insights from industry visionaries and explore practical case studies designed to transform your customer interactions. This is your exclusive opportunity to elevate your expertise, connect with industry leaders, and accelerate your professional growth. Don’t miss out—reserve your spot for this essential learning experience!

  • Industry Expertise: Learn from senior leaders across Banking, Insurance, Telecom, and Retail.
  • Cutting-Edge Insights: Explore new strategies for driving exceptional customer experiences.
  • Real-World Case Studies: Discover success stories and actionable takeaways.
  • Networking Opportunities: Connect with decision-makers, innovators, and peers.
  • Exclusive Content: Access thought-provoking discussions and industry trends.

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    • The event brochure with the full agenda
    • Highlights from last year’s summit
    • A complete list of speakers and topics
    • Exclusive offers tailored for your company
    • Digital library 2024-25
    • Details on corporate benefits

    Schedule

    8:45 – 9:00 | Welcome Speech
    Opening Session: Setting the Stage for an Engaging Summit.

    Andy Wilkins
    Chairman

    9:00 – 9:30 | Keynote
    How digital can a Human be: An Outlook for the Future of Customer Engagement.
    – Advanced technologies elevating the very nature of human engagement
    – Dynamic interplay between digital tools and authentic human interaction
    – Both worlds merging together – what to expect

    Rene Eres
    Head of Large Enterprise | A1 Telekom Austria AG

    09:30 – 10:00

    “ReshapING our team, People Focus in an AI world
    - Remain relevant in a world of change
    - Reshaping our team
    - Focus on essentials”

    Alexandra (Anghel) IlieHead of Contact Center | ING

    10:00 – 10:30

    “AI in customer service – hidden opportunities.
    - Efficient grow with smaller cost in Customer Service
    - Lifelong learning in Customer Service
    - Uncovering Satisfaction Gains with AI Implementation”

    Kristina JudinaHead of Customer Service | Elisa Eesti AS

    10:30 – 11:00
    Morning Coffee Break
    Enjoy coffee, network with peers, and explore exhibition booths.

    11:00 – 11:30

    “Turning Contact Centres into Growth Engines
    - From cost centre to revenue driver
    - Smarter CX with AI & automation
    - Iberian lessons on trust & loyalty”

    Albert MartorellEnterprise Territory Manager Iberia | Zendesk

    11:30 – 12:15

    “Defining the Foundations of an Agentic AI Framework
    - Why do you need to think about an Agentic AI Framework?
    - What is the value of having an Agentic AI Framework in your company?
    - Build or Buy - considerations for choosing what approach is right for you.”

    Mikolaj SochanskiResponsible AI Platform & Innovation Lead | Zurich Insurance

    12:15 – 13:00
    Interactive Panel Discussion: Building Resilient Contact Centres: Strategies for Managing Crisis and Downtime.

    13:00 – 14:00
    Lunch Break
    Enjoy a complimentary buffet lunch with soft drinks.

    14:00 – 14:30

    “What is Customer Service?
    - CX and what does it mean
    - Recommendations and profitability
    - Archery, target and operations”

    Andrés CallirgosHead of Customer Delivery | ADOLFO DOMINGUEZ

    14:30 – 15:00

    “Revolutionizing Customer Care with AI – A Business Playbook for CX Excellence & Efficiency
    - AI as the Cornerstone of Customer Care Transformation
    - Automating & Elevating Customer Interactions
    - Proving AI’s Impact on CX”

    Cristina Moura RebeloHead of AI Community and Ecosystem Engagement | MEO

    “”

    Carla BasílioHead of Development and Optimization of Customer Operations | MEO

    15:00 – 15:30

    “Designing Customer-Centric Journeys: From Contact to Loyalty
    - Aligning contact centres with CX strategy
    - Using feedback to improve service
    - Driving loyalty through personalization”

    Tammy MartinHead of Customer Experience & Contact | NatWest Group

    15:30 – 16:00
    Networking Break with Coffee and Bakery

    16:00 – 16:45

    “Keynote: Building a Customer-Centric Culture: Strategies for Leading People and Driving Excellence
    - Fostering a Customer-First Mindset Across Teams
    - Empowering Employees for Enhanced Customer Engagement
    - Leveraging Data and Feedback to Drive Continuous Improvement”

    Katalin Fritz, MBAChief Customer Officer | Marley Spoon

    16:45 – 17:30
    Roundtable Discussion: Gamifying the Contact Centre: A New Approach to Employee Retention.

    Table 1: Gamifying the Contact Centre: Explore how gamification is transforming employee engagement and retention, from reward systems to performance tracking. Discuss the balance between motivation and workplace culture.

    Table 2: Empowering Agents with Continuous Learning and Development: Explore strategies for enhancing agent skills, fostering career growth, and maintaining high engagement in a dynamic work environment.

    17:30 – 17:45
    Closing Remarks

    17:45 – 18:45
    Cocktail Reception
    Unwind and connect with fellow attendees

    Join our event

    8:45 – 9:00

    “Welcome Speech and Recap of 15th October”

    09:00 – 09:30

    “Elevating Client Experience on a Global Scale
    - Aligning global teams around a unified client vision
    - Driving consistency while respecting regional nuances
    - Leveraging feedback to shape strategy and innovation”

    Philippe De BrossardProgram Director, Global Head of Client Experience | Societe Generale

    09:30 – 10:00

    “Unlock AI Value – Transforming Chatbots for Customer Success
    - Conversational AI: Transforming interactions & driving impact
    - Personalization + NLP + real-time support for customer-centric CX
    - AI chatbots: challenges, ethics & future integration”

    Carlos Guilherme FriasInnovation Digital Transformation Leader & Product Owner | Millennium bcp

    10:00 – 10:30

    “How to bring Human Touch in every interaction in a world where AI is not optional
    - How important is human touch in the B2B?
    - Thoughts on how to make the most of Agentic AI to unlock efficiency and elevate customer Experience
    - New Metrics to measure real experience and unlock competitive advantage”

    Rita de Sousa FélixGlobal Customer Experience and Satisfaction Director | Schneider Electric

    10:30 – 11:00
    Morning Coffee Break
    Enjoy coffee, network with peers, and explore exhibition booths.

    11:00 – 11:30

    “From Fraud Threats to Business Gains
    - How Contact Centers fight synthetic fraud and deepfakes in real time
    - Tangible ROI: cost optimization and 20% higher customer satisfaction
    - Success stories in finance and insurance proving maturity and trust”

    Jordi Torres GómezManaging Director EMEA | Veridas

    11:30 – 12:15

    “CC KPIs and incentivisation strategies.
    - Align KPIs with business and customer goals.
    - Incentivize performance while supporting well-being.
    - Use data to refine metrics and motivation.”

    Ledi LapajDirector Customer Experience | Bank-al-Etihad

    12:15 – 13:00
    Interactive Panel Discussion: Hybrid Work Models in Contact Centres: Challenges and Opportunities

    13:00 – 14:00
    Lunch Break
    Enjoy a complimentary buffet lunch with soft drinks.

    14:00 – 14:30

    “The role of AI in Market Intelligence : Shaping the future of data-driven decisions
    - AI-powered insights for smarter decisions
    - Predictive analytics for market trends
    - Automating data analysis with AI”

    Alin KalamHead of AI Coordination & Market Intelligence | UNIQA Insurance Group

    14:30 – 15:00

    The Future of Human + AI Collaboration in Contact Centres

    • Enhancing agent productivity with AI-driven insights
    • Ensuring empathy remains at the core of interactions
    • Preparing teams for the evolving role of human agents

    15:00 – 15:30

    From Omnichannel to Optichannel: Smarter Customer Journeys

    • Designing seamless experiences across digital and voice channels
    • Using data to guide customers toward the best channel for resolution
    • Reducing effort for both customers and agents

    15:30 – 16:00
    Networking Break with Coffee and Bakery

    16:00 – 16:30

    Turning Contact Centres into Strategic Value Creators

    • Moving from cost centre to experience hub
    • Leveraging real-time analytics to predict and act on customer needs
    • Driving loyalty and retention through proactive service

    16:30 – 17:15

    Roundtable Discussion: Future-Proofing Your Contact Centre: What Comes Next?

    Table 1: Future-Proofing Your Contact Centre: Explore strategies for adapting to evolving customer expectations, emerging technologies, and industry trends. Discuss how to build a resilient, adaptable contact center for long-term success.

    Table 2 : Building a Future-Ready Workforce: Explore strategies for upskilling agents, fostering career development, and maintaining high engagement in a rapidly evolving contact center environment.

    17:15 – 17:30
    Closing Remarks

    Join our event
    MEET YOUR

    Speakers

    Join our event
    POWER OF CONNECTIONS

    Whom will I meet there

    C-Level Executives, Directors, Heads of Departments, Senior Managers, Banking, Retail, Telecommunication, Insurance

    Contact Centre | Customer Care | Customer Support I Digital Experience | Customer Insight & Satisfaction | Digital Transformation | Omnichannel Management | Complaint management | Sales Distribution | Telesales & Quality assurance | Knowledge Management | Conversational AI and Chatbot

    Retail    Banking   Insurance   Telco 

    Retail    Banking   Insurance   Telco 

    Retail    Banking   Insurance   Telco 

    Retail    Banking   Insurance   Telco 

    Retail    Banking   Insurance   Telco 

    For me, the most valuable part was gaining insights into both the insurance and banking sectors, observing their distinct strategies as well as the surprising similarities in some areas.The event was exceptionally well organized by BINA.

    Gernot BrettschuhIT Demand Management Lead | Zurich insurance

    My key takeaway was gaining valuable insights and best practices from industries beyond pharma. I really appreciated the setting, which felt like a family environment. This atmosphere encouraged more sharing and discussions among participants.

    Tomas RuzickaAssociate Director, Field Engagement & Country CX | Novartis

    The event provided me with numerous fresh perspectives and valuable networking opportunities. A very good mix!

    Harald FelgnerDigital Experience Innovator | AXA

    The selection of speakers was excellent, and the content presented was highly relevant. In my opinion, this was the best customer experience event I've attended

    Sabine OberhausenSenior Customer Experience Transformation Manager | Pyur
    Single entry

    Premium pass

    • Full access to the two-day event
    • Accommodation at the venue
    • Access to the digital content library
    • Consultation with experts
    • Certificate of attendance
    For teams

    Group pass

    • Special rates for multiple attendees
    • Full access to the event
    • Networking and consultation opportunities

    Contact us for customised rates

    WELCOME TO

    Lisbon

    Nestled along the Atlantic coast, Lisbon, Portugal, sets the stage for our 14th Annual Excellence in Contact Centre Summit. With its historic charm and modern vibrancy, Lisbon offers a captivating backdrop for collaboration and innovation. From iconic landmarks like Belém Tower to its renowned cuisine, attendees will be immersed in the city’s rich culture. With a thriving tech scene and warm hospitality, Lisbon promises to inspire meaningful connections and insights at our summit.

    ABOUT US

    Excellence through knowledge

    Founded in 2013, BINA is a global leader in event management, specialising in in-person and virtual conferences. Headquartered in Central Europe, Slovakia, and supported by three overseas offices with recent expansions in Germany and India, we connect professionals worldwide. Our expertise spans industries such as Financial Services, Telecommunications, Pharmaceuticals, Retail, Aviation, Tourism, and Automotive.

    We are young, energetic, focused, and determined to deliver the best customer experience to our clients. At BINA, we’re committed to setting new standards of excellence and exceeding expectations in every event we deliver.

    5000

    Industry Experts Engaged

    200

    Partner Organizations

    80

    Repeat Participation Rate

    Interested in becoming a sponsor?

    If your company is interested in sponsoring this event, we’d love to hear from you. Send us a quick email and we’ll get right back to you with some more information and our sponsorship brochure

    Feel free to

    Contact us

    Manish Kailkhura

    Head Business Development
    manish.kailkhura@binaconf.com
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    Unnati Jain

    Production Lead
    Unnati.jain@binaconf.com
    LinkedIn

    Kristína Zaťková

    Operations Lead
    Kristina.zatkova@binaconf.com
    LinkedIn

      Thanks for everything

      Sponsors and knowledge partners