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16th Annual In-person

15th & 16th October 2025

ECC Summit Lisbon

Excellence in Contact Centre Summit
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Knowledge partners

Step into the future of customer-centric innovation at the Excellence in Contact Centre Summit. Gain cutting-edge insights from industry visionaries and explore practical case studies designed to transform your customer interactions. This is your exclusive opportunity to elevate your expertise, connect with industry leaders, and accelerate your professional growth. Don’t miss out—reserve your spot for this essential learning experience!

  • Industry Expertise: Learn from senior leaders across Banking, Insurance, Telecom, and Retail.
  • Cutting-Edge Insights: Explore new strategies for driving exceptional customer experiences.
  • Real-World Case Studies: Discover success stories and actionable takeaways.
  • Networking Opportunities: Connect with decision-makers, innovators, and peers.
  • Exclusive Content: Access thought-provoking discussions and industry trends.

Get full event details.
Just One Click Away

    • The event brochure with the full agenda
    • Highlights from last year’s summit
    • A complete list of speakers and topics
    • Exclusive offers tailored for your company
    • Digital library 2024-25
    • Details on corporate benefits

    Schedule

    8:45 – 9:00

    “Welcome Speech”

    09:00 – 09:30

    “How digital can a Human be: An Outlook for the Future of Customer Engagement.
    - Advanced technologies elevating the very nature of human engagement
    - Dynamic interplay between digital tools and authentic human interaction
    - Both worlds merging together – what to expect”

    Rene EresHead of Large Enterprise | A1 Telekom Austria AG

    09:30 – 10:00

    “ReshapING our team, People Focus in an AI world
    - Remain relevant in a world of change
    - Reshaping our team
    - Focus on essentials”

    Alexandra (Anghel) IlieHead of Contact Center | ING

    10:00 – 10:30

    “AI in customer service – hidden opportunities.
    - Efficient grow with smaller cost in Customer Service
    - Lifelong learning in Customer Service
    - Uncovering Satisfaction Gains with AI Implementation”

    Kristina JudinaHead of Customer Service | Elisa Eesti AS

    10:30 – 11:00
    Morning Coffee Break
    Enjoy coffee, network with peers, and explore exhibition booths.

    11:00 – 11:45

    “Omnichannel Strategies for Seamless Customer Support
    - Integrating channels for unified service
    - Ensuring consistent support across platforms
    - Enhancing customer journeys through connectivity”

    Gail RussellGlobal Head of CX and Channels | HSBC

    11:45 – 12:15

    Keynote: Managing High Call Volumes Without Compromising Customer Experience
    – Streamlining workflows during peak times
    – Enhancing self-service and automation tools
    – Prioritizing customer needs under pressure

    12:15 – 13:00
    Interactive Panel Discussion: Building Resilient Contact Centres: Strategies for Managing Crisis and Downtime.

    13:00 – 14:00
    Lunch Break
    Enjoy a complimentary buffet lunch with soft drinks.

    14:00 – 14:30

    “What is Customer Service?
    - CX and what does it mean
    - Recommendations and profitability
    - Archery, target and operations”

    Andrés CallirgosHead of Customer Delivery | ADOLFO DOMINGUEZ

    14:30 – 15:00

    “Revolutionizing Customer Care with AI – A Business Playbook for CX Excellence & Efficiency
    - AI as the Cornerstone of Customer Care Transformation
    - Automating & Elevating Customer Interactions
    - Proving AI’s Impact on CX”

    Cristina Moura RebeloHead of AI Community and Ecosystem Engagement | MEO

    “”

    Carla BasílioHead of Development and Optimization of Customer Operations | MEO

    15:00 – 15:30

    “Designing Customer-Centric Journeys: From Contact to Loyalty
    - Aligning contact centres with CX strategy
    - Using feedback to improve service
    - Driving loyalty through personalization”

    Tammy MartinHead of Customer Experience & Contact | NatWest Group

    15:30 – 16:00
    Networking Break with Coffee and Bakery

    16:00 – 16:45

    “Building a Customer-Centric Culture: Strategies for Leading People and Driving Excellence
    - Fostering a Customer-First Mindset Across Teams
    - Empowering Employees for Enhanced Customer Engagement
    - Leveraging Data and Feedback to Drive Continuous Improvement”

    Katalin Fritz, MBAChief Customer Officer | Marley Spoon

    16:45 – 17:30
    Roundtable Discussion: Gamifying the Contact Centre: A New Approach to Employee Retention.

    Table 1: Gamifying the Contact Centre: Explore how gamification is transforming employee engagement and retention, from reward systems to performance tracking. Discuss the balance between motivation and workplace culture.

    Table 2: Empowering Agents with Continuous Learning and Development: Explore strategies for enhancing agent skills, fostering career growth, and maintaining high engagement in a dynamic work environment.

    17:30 – 17:45
    Closing Remarks

    17:45 – 18:45
    Cocktail Reception
    Unwind and connect with fellow attendees

    Join our event

    8:45 – 9:00

    “Welcome Speech and Recap of 15th October”

    09:00 – 09:30

    “Driving Growth with Data: The Future of Digital Product Strategy
    - Using insights to guide innovation
    - Data-driven product roadmapping
    - Turning analytics into action”

    Diogo CardosoHead of Digital Growth & Insights | Lead Product Owner | Santander

    09:30 – 10:00

    “Driving Growth Through Digital Transformation
    - Roadmap for Digital Success
    - Tackling Tech Adoption Challenges
    - Measuring Growth Impact”

    Carlos Guilherme FriasInnovation Digital Transformation Leader & Product Owner | Millennium bcp

    10:00 – 10:30

    “Between Efficiency & Emotion: Learnings from a CX Reality Check
    - Why less tickets doesn’t necessarily mean less work – and what AI still can’t do
    - Balancing standardization and personalization: the invisible cost of automation
    - Real-world examples of what worked (and what didn’t) when implementing CX tech”

    Roman MelzerHead of Customer Care | Bergzeit

    10:30 – 11:00
    Morning Coffee Break
    Enjoy coffee, network with peers, and explore exhibition booths.

    11:00 – 11:45

    “Shaping the Future of Customer Experience
    - Using data to personalize the customer journey
    - Creating a customer-first culture
    - Turning pain points into loyalty drivers”

    Ledi LapajDirector Customer Experience | Bank-al-Etihad

    11:45 – 12:15

    Keynote: Scaling Customer Support in a Growing Business
    – Building flexible support frameworks
    – Automating for efficient service growth
    – Aligning teams with business expansion

    12:15 – 13:00
    Interactive Panel Discussion: Hybrid Work Models in Contact Centres: Challenges and Opportunities

    13:00 – 14:00
    Lunch Break
    Enjoy a complimentary buffet lunch with soft drinks.

    14:00 – 14:30

    “Defining the Foundations of an Agentic AI Framework
    - Why do you need to think about an Agentic AI Framework?
    - What is the value of having an Agentic AI Framework in your company?
    - Build or Buy - considerations for choosing what approach is right for you.”

    Mikolaj SochanskiResponsible AI Platform & Innovation Lead | Zurich Insurance

    14:30 – 15:00

    “Elevating Client Experience on a Global Scale
    - Aligning global teams around a unified client vision
    - Driving consistency while respecting regional nuances
    - Leveraging feedback to shape strategy and innovation”

    Philippe De BrossardProgram Director, Global Head of Client Experience | Societe Generale

    15:00 – 15:30

    “Redefining Satisfaction: Elevating CX in a Customer-First World
    - Shaping Emotion-Driven Customer Journeys
    - Turning Feedback into Actionable Improvement
    - Building Long-Term Loyalty Beyond Transactions”

    Rita de Sousa FélixCX & Satisfaction Director | Schneider Electric

    15:30 – 16:00
    Networking Break with Coffee and Bakery

    16:00 – 16:30

    “The role of AI in Market Intelligence : Shaping the future of data-driven decisions
    - AI-powered insights for smarter decisions
    - Predictive analytics for market trends
    - Automating data analysis with AI”

    Alin KalamHead of AI Coordination & Market Intelligence | UNIQA Insurance Group

    16:30 – 17:15
    Roundtable Discussion: Future-Proofing Your Contact Centre: What Comes Next?

    Table 1: Future-Proofing Your Contact Centre: Explore strategies for adapting to evolving customer expectations, emerging technologies, and industry trends. Discuss how to build a resilient, adaptable contact center for long-term success.

    Table 2 : Building a Future-Ready Workforce: Explore strategies for upskilling agents, fostering career development, and maintaining high engagement in a rapidly evolving contact center environment.

    Overview : Wrap up Day 2 with two impactful roundtable sessions. One explores strategies for future-proofing your contact center, focusing on adapting to evolving customer expectations, emerging technologies, and industry trends to build a resilient, adaptable operation for long-term success. The second session covers strategies for building a future-ready workforce, discussing how to upskill agents, foster career development, and maintain high engagement in a rapidly evolving environment. Led by expert table leaders, both sessions provide a collaborative space to share insights and strategies for enhancing contact center operations and employee satisfaction.

    17:15 – 17:30
    Closing Remarks

    Join our event
    MEET YOUR

    Speakers

    Join our event
    POWER OF CONNECTIONS

    Whom will I meet there

    C-Level Executives, Directors, Heads of Departments, Senior Managers, Banking, Retail, Telecommunication, Insurance

    Contact Centre | Customer Care | Customer Support I Digital Experience | Customer Insight & Satisfaction | Digital Transformation | Omnichannel Management | Complaint management | Sales Distribution | Telesales & Quality assurance | Knowledge Management | Conversational AI and Chatbot

    Retail    Banking   Insurance   Telco 

    Retail    Banking   Insurance   Telco 

    Retail    Banking   Insurance   Telco 

    Retail    Banking   Insurance   Telco 

    Retail    Banking   Insurance   Telco 

    For me, the most valuable part was gaining insights into both the insurance and banking sectors, observing their distinct strategies as well as the surprising similarities in some areas.The event was exceptionally well organized by BINA.

    Gernot BrettschuhIT Demand Management Lead | Zurich insurance

    My key takeaway was gaining valuable insights and best practices from industries beyond pharma. I really appreciated the setting, which felt like a family environment. This atmosphere encouraged more sharing and discussions among participants.

    Tomas RuzickaAssociate Director, Field Engagement & Country CX | Novartis

    The event provided me with numerous fresh perspectives and valuable networking opportunities. A very good mix!

    Harald FelgnerDigital Experience Innovator | AXA

    The selection of speakers was excellent, and the content presented was highly relevant. In my opinion, this was the best customer experience event I've attended

    Sabine OberhausenSenior Customer Experience Transformation Manager | Pyur
    Single entry

    Premium pass

    • Full access to the two-day event
    • Accommodation at the venue
    • Access to the digital content library
    • Consultation with experts
    • Certificate of attendance
    For teams

    Group pass

    • Special rates for multiple attendees
    • Full access to the event
    • Networking and consultation opportunities

    Contact us for customised rates

    WELCOME TO

    Lisbon

    Nestled along the Atlantic coast, Lisbon, Portugal, sets the stage for our 14th Annual Excellence in Contact Centre Summit. With its historic charm and modern vibrancy, Lisbon offers a captivating backdrop for collaboration and innovation. From iconic landmarks like Belém Tower to its renowned cuisine, attendees will be immersed in the city’s rich culture. With a thriving tech scene and warm hospitality, Lisbon promises to inspire meaningful connections and insights at our summit.

    ABOUT US

    Excellence through knowledge

    Founded in 2013, BINA is a global leader in event management, specialising in in-person and virtual conferences. Headquartered in Central Europe, Slovakia, and supported by three overseas offices with recent expansions in Germany and India, we connect professionals worldwide. Our expertise spans industries such as Financial Services, Telecommunications, Pharmaceuticals, Retail, Aviation, Tourism, and Automotive.

    We are young, energetic, focused, and determined to deliver the best customer experience to our clients. At BINA, we’re committed to setting new standards of excellence and exceeding expectations in every event we deliver.

    5000

    Industry Experts Engaged

    200

    Partner Organizations

    80

    Repeat Participation Rate

    Interested in becoming a sponsor?

    If your company is interested in sponsoring this event, we’d love to hear from you. Send us a quick email and we’ll get right back to you with some more information and our sponsorship brochure

    Feel free to

    Contact us

    Manish Kailkhura

    Head Business Development
    manish.kailkhura@binaconf.com
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    Unnati Jain

    Production Lead
    Unnati.jain@binaconf.com
    LinkedIn

    Kristína Zaťková

    Operations Lead
    Kristina.zatkova@binaconf.com
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