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21st Annual In-person

13th & 14th November 2024

ICEM Summit Amsterdam

International Customer Experience Management Summit
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Knowledge partners

The 21st Annual International Customer Experience Management Summit is where innovation meets strategy, bringing together industry leaders and pioneers to shape the future of customer experiences. This event serves as the ultimate platform to exchange transformative insights, explore cutting-edge trends, and gain actionable strategies. Attendees will have the opportunity to engage in high-impact discussions, connect with global experts, and enhance their skills to drive growth and elevate customer satisfaction.

  • Innovative Benchmarks & Solutions
  • Market Insights to Stay Ahead
  • Elevating Brand Presence
  • Discovering Emerging Trends
  • Essential Knowledge for Competitive Advantage
  • Upskilling & Certification Opportunities

Schedule

8:45 – 9:00

“Welcome Speech: Opening Session
Setting the Stage for an Engaging Summit”

Andy WilkinsChairman

9:00 – 9:45

“Delivering long term growth through customer segmentation and lifecycle management”

Rory CartyHead of Customer Strategy and Segments | Bank of Ireland

9:45 – 10:30

“A/B-Testing and In-journey Feedback: the ultimate most overlooked tools to better CX”

Michiel Leendert JansenHead of Global Conversion CoE | ING

10:30 – 11:00
Morning Coffee Break
Enjoy coffee, network with peers, and explore exhibition booths.

11:00 – 11:45

“Putting clients first – how to be hyperpersonal with only 25 branches left”

Siri MauerHead of Consumer Clients | ABN AMRO Bank

“Putting clients first – how to be hyperpersonal with only 25 branches left”

Harm van de MinkelisHead of Consumer Clients - Sales | ABN AMRO Bank

11:45 – 12:15

“The evolving landscape of digital customer experience”

James RileyAccount Director, Experience Management and Voice of the Customer, EMEA | Verint

12:15 – 13:00
Interactive Panel Discussion
Theme: AI Business Outcomes Now! How to move on from AI experiments to AI outcomes?

13:00 – 14:00
Lunch Break
Enjoy a complimentary buffet lunch with soft drinks.

14:00 – 14:30

“Crafting Tomorrow’s Experiences”

Borja LuengoCustomer Advisory Manager, SAS Customer Intelligence | SAS

14:30 – 15:00

“Don't Tell My Doctor, but My Phone Thinks I Need a Checkup: AI Gets Personal”

Yazan IwidatGlobal Omnichannel Experience Associate Director | MSD

15:00 – 15:30

“Insurance: an unexpected game-changer for loyalty and customer experience”

Jan SpeelmanFounder & CEO | Fidamy

15:30 – 16:00 Hrs
Networking Break with Coffee and Bakery

16:00 – 16:30

“Insuring Innovation: ASR's Odyssey from Maps to Masterful Experiences”

Maarten van HeiningenSenior UX Designer | a.s.r.

16:30 – 17:00

“User Experience and the Philosopher’s Stone: Linking Timeless Insights to Modern Design”

Esty ZilbermanProduct Designer | Lebara

17:00 – 17:45
Roundtable Discussion
Moderator: Andy Wilkins
Topic 1: Future Trends in Customer Experience: Navigating Disruption and Innovation

Moderator: Maurice van der Heijden & Yvonne Groothuis, VERINT
Topic 2: Is your AI going anywhere? How to make sure your AI works for you!

Moderator: Borja Luengo, SAS
Topic 3: Optimizing GenAI in Marketing: Navigating Personalization, Privacy, and Performance

17:45 – 18:00
Closing Remarks
Andy Wilkins will share the key takeaways from Day 1.

18:00 – 19:00
Cocktail Reception
Unwind and connect with fellow attendees and speakers in a more informal setting at the hotel bar.

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8:45 – 9:00

“Welcome Speech: Recap and Refocus on the key discussions from Day 13th November”

Andy WilkinsChairman

9:00 – 9:30

“Customer-centric transformation in pharma: driving lasting impact”

Julien CataliottiSenior Director, Global Head of CX & Digital CoE | Teva Pharmaceuticals

9:30 – 10:00

“Driving CX performance”

Rutger SlobDirector CX Implementation | Liberty Global

10:00 – 10:30

“AI, feedback & social proof for higher omnichannel conversions”

Ceagan CodringtonCountry Manager Benelux | Trustpilot

10:30 – 11:00
Morning Coffee Break
Enjoy coffee, network with peers, and explore exhibition booths.

11:00 – 11:45

“Strategic AI investments for maximum business value”

Emma VerhagenGlobal IT Director at Unilever | CEO at Ideal Shift AI

11:45 – 12:15

“Balancing Innovation with Security: Designing Safe and Futuristic Banking Platforms”

Robert A. PaauweDesign Lead – Digital Platform | Rabobank

12:15 – 13:00
Panel Discussion
Theme:  The Future of Customer Experience in a Digital-First World: Balancing Technology and Human Touch

13:00 – 14:00
Lunch Break
Enjoy a complimentary buffet lunch with soft drinks.

14:00 – 14:45

“From Vision to Impact: The Role of Change Management in CX Analytics”

Rebecca JonesDirector of Analytics & Insights | Philips

14:45 – 15:30

“The 30% Club: Breaking the CX Transformation Curse with AI”

Bartek Lechowskiex-IKEA | CX and Marketing Transformation Guide

15:30 – 16:00 Hrs
Networking Break with Coffee and Bakery

16:00 – 16:45

“Omnichannel Harmony: A Vital Customer Experience Trend”

16:45 – 17:30
Roundtable Discussion
Moderator: Andy Wilkins
Topic: Cultural Transformation for Customer-Centricity: Building a Customer-Focused Organisational Culture

17:30 – 17:45
Closing Remarks
Final thoughts and takeaways by Andy Wilkins to conclude the event.

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MEET YOUR

Speakers

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POWER OF CONNECTIONS

Whom will I meet there

Members of the Board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads of Departments from the Retail sector, Banking, Pharmaceutical, Telecommunication, and Insurance involved in:

Customer Experience Management | Customer Journey Mapping | Digital Experience & Chatbots | Information Technology & AI | Customer Insight & Satisfaction | Digital Transformation | Omnichannel Management | User Experience & Design Thinking | Knowledge Management | Conversational AI and Chatbots

Banking . Insurance ·  Telecom . Retail · Pharma & Healthcare · 

Banking . Insurance ·  Telecom . Retail · Pharma & Healthcare · 

Banking . Insurance ·  Telecom . Retail · Pharma & Healthcare · 

Banking . Insurance ·  Telecom . Retail · Pharma & Healthcare · 

Banking . Insurance ·  Telecom . Retail · Pharma & Healthcare · 

For me, the most valuable part was gaining insights into both the insurance and banking sectors, observing their distinct strategies as well as the surprising similarities in some areas.The event was exceptionally well organized by BINA.

Gernot BrettschuhIT Demand Management Lead | Zurich insurance

My key takeaway was gaining valuable insights and best practices from industries beyond pharma. I really appreciated the setting, which felt like a family environment. This atmosphere encouraged more sharing and discussions among participants.

Tomas RuzickaAssociate Director, Field Engagement & Country CX | Novartis

The event provided me with numerous fresh perspectives and valuable networking opportunities. A very good mix!

Harald FelgnerDigital Experience Innovator | AXA

The selection of speakers was excellent, and the content presented was highly relevant. In my opinion, this was the best customer experience event I've attended

Sabine OberhausenSenior Customer Experience Transformation Manager | Pyur
Single entry

Premium pass

  • Full access to the two-day event
  • Two-night accommodation at the venue (half board)
  • Access to the digital content library
  • Consultation with experts
  • Certificate of attendance

Contact us

For teams

Group pass

  • Special rates for multiple attendees
  • Full access to the two-day event
  • Consultation with experts
  • Certificate of attendance
  • Access to networking sessions and digital content

Contact us for customised rates

WELCOME TO

Amsterdam

Amsterdam, known as the “Venice of the North,” boasts a captivating blend of history and modernity. As the host city for the International Customer Experience Management Summit, it offers a picturesque backdrop for an enriching experience. Attendees can explore its iconic canals, historic landmarks, and vibrant cultural scene while delving into insightful discussions on customer experience management. With its dynamic energy and innovative spirit, Amsterdam provides an ideal setting for this transformative event, where inspiration and empowerment converge amidst Europe’s most vibrant city.

Crowne Plaza Amsterdam
South George Gershwinlaan 101,
1082 MT Amsterdam, Netherlands

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ABOUT US

Excellence through knowledge

Founded in 2013, BINA is a global leader in event management, specialising in in-person and virtual conferences. Headquartered in Central Europe, Slovakia, and supported by three overseas offices with recent expansions in Germany and India, we connect professionals worldwide. Our expertise spans industries such as Financial Services, Telecommunications, Pharmaceuticals, Retail, Aviation, Tourism, and Automotive.

We are young, energetic, focused, and determined to deliver the best customer experience to our clients. At BINA, we’re committed to setting new standards of excellence and exceeding expectations in every event we deliver.

5000

Industry Experts Engaged

200

Partner Organizations

80

Repeat Participation Rate

Interested in becoming a sponsor?

If your company is interested in sponsoring this event, we’d love to hear from you. Send us a quick email and we’ll get right back to you with some more information and our sponsorship brochure

Feel free to

Contact us

Karen Radley

Camilla Woolf

Production Associate
production@binaconf.com
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Anita Lohr

Project Manager – Team Lead, ICEM Summit
anita.lohr@binaconf.com
LinkedIn